Jackie Aina is a true vet when it comes to this YouTube era, she started 10 years ago when YouTube was still a new platform. This was before YouTubers were making millions of dollars or collaborating with large brands, especially black beauty content creators. Throughout the years, the money, the fans and overall clout she’s accumulated she still is her authentic self; and speaks up for women of color any chance she gets. This, along with many others, are reasons why we will always love Auntie Jackie.
Jackie has worked with many brands before, whether they are sponsoring her videos or she has a limited edition collection with them. From Too Faced, Anastasia Beverly Hills (ABH), Beauty Bakerie, Uoama Beauty, Artist Coutur and others, the list goes on and on.
Now Jackie has gotten together with Norvina of ABH and came out with her very own 14 shade palette. Not only is this palette amazing quality, which we expect nothing less from ABH, but pretty much every color in this palette can be used on black women and look amazing. Which is huge, because even though ABH has never counted black women out, they’ve also never come out with a product that can really cater to them.
I am sold, we all were in fact, her palette sold out on it’s first day and it sold out a couple more times after that. It’s launch was back in August 2019, but the palette is still selling off the shelves of Ultas, Sephoras and online stores. Jackie made a name for herself by speaking when others didn’t, couldn’t or wouldn’t. She really tries her best to make sure everyone is seen and heard in the beauty industry, shining a light on tones and shades that others would steer away from.
Auntie Jackie has shown us throughout the years that being black is beautiful, and we should bask in it not hide from it. She has also shown us that you can have it all, success, love and happiness. She tells us not to put a time limit on our goals and dreams, and encourages us to work hard and start somewhere like how she did 10 years ago. Hopefully we see another collab from Jackie and another brand sometime soon, this quality and shade range doesn’t come around very often. Nonetheless, I think it’s safe to say we are all proud of Auntie Jackie and if it wasn’t made aware already, never forget this: don’t stop chasing your dreams, even when it seems easier to just quit.