Crown Love Beauty Supply Announces Grand Opening in Antioch

Antioch, TENN – Entrepreneur couple Steven and Whitney Sains are proud to announce that Crown Love Beauty Supply is officially opening its doors on June 18, 2022. The public is invited to celebrate the occasion and to experience premium hair styling products, bundles, lashes, and exclusive apparel pieces firsthand. The event will start at 12:00 PM at 887 Bell Rd, Antioch, TN 37013 and includes T-shirt and snack giveaways as well as local food trucks and a bouncy house for the entire family to enjoy.

The local couple was inspired to open a beauty supply store due to the lack of Black ownership in the industry. Beauty supply stores are a part of a multi-billion-dollar industry with African Americans spending nearly $500 Million dollars a year in the United States on hair care products and services alone. Yet it is still rare to find a location that is owned and operated by African Americans. “Nationally, we all know that this is an industry that African Americans hold very little ownership and there are barriers in the market, but we were able to move around the barriers to create Crown Love,” said co-owner Whitney Sains.

(l-r) Steven and Whitney Sains. (Courtesy Photo).
(l-r) Steven and Whitney Sains. (Courtesy Photo).

Crown Love began its soft opening in May, and it should come as no surprise that there are many people excited to celebrate the store’s grand opening. “We have had a ton of positive feedback. We are still seeing the results of COVID when it comes to shipping, but the community has been patiently waiting on the opening of Crown Love,” explained co-owner Steven Sains. “We get asked all the time about the progress we are making, and we have been happy to share updates. The support has been amazing, and I feel good knowing we are providing a store that the community wants and needs.”

Others who work in the beauty industry have reached out in anticipation of doing business with Crown Love as well. “Locally, we have been in contact with barbers, cosmetologists, and nail techs,” Whitney said. “Most have expressed mutual excitement in working with us.”

The Sains hope to see everyone in the community join them on June 18, 2022, from 12:00 PM – 5:00 PM to celebrate their grand opening and learn of the variety of beauty and hair products they offer along with a friendly staff who go above and beyond to ensure they can handle all their customer’s needs.

Normal business hours will be Monday – Saturday 9:00 AM – 7:00 PM. More information can be found by visiting

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